BigFOOT Gaming Inc.
Academic thesis
A comprehensive analysis is conducted using tools like PESTELCO, SWOT, and Porter’s Forces, revealing deficiencies in understanding corporate identity and the strategic role of communication by the C-level.
Based on interviews with the C-level and secondary sources, I’ve made a diagnosis, highlighting a lack of understanding regarding the importance of corporate identity and strategic communication.
First Campaign: “One Foot Closer”
An internal campaign is proposed to improve bonds in a remote work environment.
Strategies include weekly meetings with the C-level, welcome kits, and merchandising to strengthen corporate identity.
Second Campaign: “Walking Together”
The second campaign focuses on strengthening relationships between departments.
Strategies such as weekly and monthly meetings, email marketing campaigns, virtual events, and training aim to improve internal knowledge.
Third Campaign – “Improving Together”
The third campaign targets the external audience, especially the Discord community.
Tactics such as weekly posts, virtual events, and benefit programs are implemented to strengthen relationships with followers.
The work concludes by highlighting identified communication deficiencies and emphasizes the importance of addressing communication strategically.
The accumulated professional experience over four years is stressed as crucial for developing effective proposals.
This case study highlights the importance of addressing communication comprehensively, recognizing its critical role in organizational success, and building robust relationships with diverse stakeholders.
The implementation of the proposed strategies has the potential to transform the communication dynamics at BigFoot Inc. and strengthen its position in the video game industry.