Globant
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Location
Mar del Plata, Argentina
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My Role
Digital Marketing Specialist Ssr. Adv.
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Employer
Globant
Comprehensive
& diverse journey
Professional growth
as Content Specialist
from publisher
to content creator
This experience, I define it as a transformative phase in my career. Engaging with diverse industries, countries and teams.
From tech, computer services, finance, airlines, and gaming, this case study outlines the multifaceted role I played, and the skills acquired during my time at the company.
01. Context
Diverse industries
exposed me to
various challenges and opportunities
Operating in dynamic sectors demands adaptability and proficiency in content creation, pre-sales, UX writing, and localization.
From crafting and publishing content across platforms to ensuring adherence to brand voice and tone guidelines. This job outlines the multifaceted role I can achieve if the opportunity is given.
02. hands-on
Discovery, research, content creation & UX Writing
Conducting interviews, research, and being part of the sales process was part of the weekly working process.
My daily tasks included creating presentations and crafting content personas, user guidelines, and manuals.
Getting involved throughout planning to get a better glance at the needs of our clients was a key part of the success achieved.
Keeping in mind that our focus was always an impeccable user experience and platform management.
03. UX WRITING AND LOCALIZATION
Unveiling a
Captivating work phase
Collaborating with different CMS & LMS platforms for effective content localization was another key factor to a successful content deliverable.
But also getting involved with KPI’s planning process to improve the proficiency of our work.
The UX Writing practice was about to start, and I was lucky enough to be a part of the first steps with an amazing team.
Getting to plan our tasks and projects. Getting involved in talks and gatherings to unveil this practice to the rest of the team was amazing for my professional growth.
04. work methodologies & TOOLS
A dynamic environment required proficiency in various methodologies and tools
Working Methodologies:
Agile, SCRUM, and KANBAN methodologies.
Utilization of JIRA, Confluence, and other project management tools.
Expertise in CX, UX Writing, and Localization tools.
Content Management Systems (CMS):
Competence in managing Sitecore, WordPress, Drupal, and AEM.
Learning Management Systems (LMS):
Managing, publishing, and editing content within LMS platforms.
UX Design & Writing Tools:
Utilization of Figma, Adobe (Lightroom & Photoshop) for UX design and writing.
Office 365:
Proficiency in Office, Excel, and Power Point for comprehensive office tasks.
05. SEO
Devising & learning
about SEO strategies & tactics
Within the Content Studio we had several practices and different teams such as, SEO, Advertising and SEM.
As Content Specialist, we had to get hands-on with the SEO team to improve the overall content production.
I got the opportunity to learn about Screaming Frog, Keyword research processes and developed different tasks in SEMrush for effective SEO Planning.
Outcomes & Conclusion
My tenure at Globant served as a pivotal period for my professional growth. Engaging with diverse industries, honing skills in content creation, pre-sales, UX writing, and localization, and mastering a variety of tools and methodologies enriched my skill set.
This experience stands as a testament to my adaptability and proficiency across multifaceted roles within a dynamic corporate environment.